Course Description

The Bachelor of Journalism and Mass Communication (BJMC) is a 3-year undergraduate degree program designed for students interested in pursuing a career in media, journalism, public relations, advertising, or communication-related fields. The course equips students with the necessary theoretical knowledge and practical skills to excel in various mass communication platforms including print, electronic, and digital media.

BJMC is ideal for students who are creative, inquisitive, and passionate about news, storytelling, social issues, and global affairs. The curriculum combines academic learning with fieldwork, internships, and media lab exposure to provide hands-on experience in real-world journalism and communication.

Eligibility Criteria

• Must have passed 10+2 or equivalent from a recognized board.

• Minimum 50% marks in aggregate (some institutions may require an entrance test).

• Open to students from all streams: Arts, Science, or Commerce.

Course Duration

• Total Duration: 3 years

• Structure: Divided into 6 semesters (2 semesters each year)

Syllabus and Modules

The BJMC curriculum is designed to cover all facets of media and communication. The syllabus may slightly vary depending on the university, but common subjects include:

Semester 1

• Introduction to Communication

• Basics of Journalism

• Indian Political System

• History of Media

• Language Proficiency (English/Hindi)

Semester 2

• Reporting and Editing

• Print Journalism

• Indian Economy and Development

• Media Laws and Ethics

• Communication Theories

Semester 3

• Radio Journalism and Production

• Media Research

• Development Communication

• Photojournalism

• Digital Media Introduction

Semester 4

• Television Journalism and Production

• Advertising and Public Relations

• Feature Writing

• Media Management

• Folk Media

Semester 5

• Investigative Journalism

• Corporate Communication

• Media Psychology

• Political Communication

• Practical Training / Internship

Semester 6

• Film Studies

• Global Media and International Communication

• Final Project / Dissertation

• Entrepreneurship in Media

• Portfolio Development

Key Skills Acquired

• News Reporting & Anchoring

• Content Writing & Editing

• Media Production (TV, Radio, Digital)

• Strategic Communication

• Crisis Management & PR Tactics

• Social Media Strategy

• Interviewing and Research Skills

Career Opportunities

After completing BJMC, students can explore career options in a variety of sectors such as:

• News Media (TV, Print, Online)

• Advertising Agencies

• Public Relations Firms

• Digital Marketing Companies

• Content Creation & Blogging

• Event Management

• Government Communication Departments

• NGOs and Advocacy Groups

Job Roles Include:

• News Reporter

• Editor

• Content Writer

• News Anchor

• Radio Jockey (RJ)

• Video Producer

• Copywriter

• PR Executive

• Social Media Manager

Higher Education Options

Graduates can opt for postgraduate studies to deepen their expertise. Popular options include:

• MJMC (Master of Journalism and Mass Communication)

• MBA in Media Management

• MA in Communication / Public Relations

• PG Diploma in Digital Marketing / Advertising / Corporate Communication

Why Choose BJMC?

• Strong demand for media professionals in the digital age

• Opportunities to work in high-impact industries

• Platform to express creativity and social awareness

• Blends technical skills with critical thinking

• Pathway to freelance or entrepreneurial media ventures

Top Recruiters

• NDTV

• Times Group

• Hindustan Times

• Zee Media

• Network18

• Red FM

• The Indian Express

• BBC India

• Social Beat

• Edelman PR

Conclusion

BJMC is not just a degree—it’s a gateway into the vibrant world of communication. With the media industry expanding globally, skilled communicators and storytellers are in high demand. Whether you're looking to make a difference through journalism, entertain through digital content, or influence through strategic communication, BJMC provides the platform to launch your journey.