Study in India: Why International Students are Choosing Indian Universities

Introduction

We live in a world shaped by stories—on news portals, social media, OTT platforms, podcasts, and YouTube channels. If you’re someone who loves writing, storytelling, filmmaking, or working behind the camera, a career in Mass Communication and Media may be your true calling.

This blog will explore the exciting world of journalism, digital media, advertising, and content creation. We’ll cover the best undergraduate courses, top colleges, job roles, required skills, and how this dynamic industry offers limitless opportunities in India and abroad.

Why Choose Mass Communication?

Mass communication is more than just news reporting. It includes a wide range of creative, technical, and strategic fields such as:

• Journalism (Print, Digital, Broadcast)

• Film-making & Editing

• Advertising & Public Relations

• Social Media & Content Creation

• Radio, Podcasting, and Voice Work

• Corporate Communications

• Documentary and Script Writing

With digital media booming, students trained in mass communication have tremendous scope in industries like television, OTT, advertising, news, marketing, and entertainment.

Who Should Consider This Field?

You should consider this field if you are:

• Curious about the world and current affairs

• Passionate about storytelling, film, or writing

• Creative and expressive

• Confident in public speaking or scripting

• Comfortable using digital tools (Canva, Premiere Pro, Final Cut, etc.)

• Interested in social change, branding, or media influence

This stream is ideal for students from any background (Science/Commerce/Arts) after 12th, as most colleges accept students from all streams.

Best Undergraduate Courses in Mass Communication & Media

1. Bachelor of Journalism and Mass Communication (BJMC)

Duration: 3 years
Eligibility: 10+2 from any stream

Key Subjects:

• Reporting and Editing

• Media Laws and Ethics

• Public Relations

• Digital Media

• TV Production

• Advertising and Marketing

Top Colleges:

• Indian Institute of Mass Communication (IIMC – PG only)

• Symbiosis Institute of Media & Communication, Pune

• Delhi University (IP College, Kamala Nehru)

• Christ University, Bangalore

• Amity University

• Xavier Institute of Communications (XIC), Mumbai

2. BA in Mass Communication / Communication Studies

Offers a broad base covering traditional media, cultural studies, and communication theory.

Specializations May Include:

• Media Psychology

• Communication Research

• Media Management

• Interpersonal Communication

• Cultural Studies

3. Bachelor of Mass Media (BMM)

Offered by Mumbai University and affiliated colleges, BMM is a comprehensive course that blends journalism, advertising, and content production.

Specializations in Year 3:

• Journalism

• Advertising

Top Colleges in Mumbai:

• St. Xavier’s College

• Jai Hind College

• Sophia College

• Wilson College

4. BA in Film Making / Media Production / Visual Communication

Ideal for students passionate about cinema, documentaries, or creative storytelling through visual formats.

Subjects Include:

• Direction

• Screenwriting

• Cinematography

• Film Editing

• Sound Design

Institutes Offering This Course:

• Whistling Woods International

• Satyajit Ray Film and Television Institute (SRFTI)

• National Institute of Design (NID)

• MIT Institute of Design

• Pearl Academy

5. BA in Advertising & Public Relations

A niche course focusing on brand storytelling, campaign planning, and influencer strategy.

Best For: Students who want to work in creative agencies, digital marketing, or branding departments.

Key Topics:

• Copywriting

• Campaign Design

• Digital Strategy

• Event Promotion

• Market Research

Top Career Options in Mass Communication

Journalism

Roles: Reporter, Editor, Correspondent, News Anchor, Investigative Journalist
Workplaces: Newspapers, News Channels (NDTV, Aaj Tak, BBC), Magazines, Portals like The Wire, The Quint, Scroll.in

Digital Content Creation

Roles: Content Writer, YouTuber, Blogger, Scriptwriter, Social Media Manager
Workplaces: Content marketing agencies, digital media houses, startups, OTT platforms, freelance projects

Public Relations & Corporate Communication

Roles: PR Executive, Brand Communication Manager, Corporate Spokesperson
Workplaces: PR agencies, large companies (Tata, Reliance, Infosys), MNCs, celebrities, NGOs

Advertising

Roles: Copywriter, Creative Director, Ad Strategist, Account Manager
Workplaces: Advertising agencies (Ogilvy, Dentsu, McCann), branding firms, marketing companies

Film & Video Production

Roles: Director, Editor, Cinematographer, Sound Engineer, Screenwriter
Workplaces: Film studios, OTT platforms (Netflix, Amazon), ad agencies, independent productions

Radio and Podcasting

Roles: RJ, Podcast Producer, Voice Over Artist, Sound Designer
Platforms: Red FM, Radio Mirchi, Spotify, Audible

Skills Needed to Succeed in Media

• Strong communication (verbal & written)

• Creative storytelling and ideation

• Social media knowledge

• Analytical and observational skills

• Confidence and presentation

• Photography, video editing, graphic tools (Canva, Adobe Premiere, Figma, etc.)

Entrance Exams (If Any)

Most colleges offer merit-based admission, but some conduct entrance tests:

Salary After Mass Communication Courses

? Freelancers and influencers can earn much more depending on their audience and content niche.

Future Scope

Media, journalism, and communication roles are expected to grow rapidly due to:

• Increase in digital content consumption

• OTT platform expansion (Netflix, Hotstar, etc.)

• Social media influencing and brand marketing

• Rise of regional and vernacular journalism

• Demand for ethical, independent storytelling

The field now offers remote work, freelancing, international exposure, and even entrepreneurship opportunities (like running your own news site or creative studio).

Global Opportunities

Graduates in mass communication are eligible for Master’s in Journalism, Communication Studies, or Media Management abroad in countries like the USA, UK, Canada, Australia, and Germany.

Popular universities:

• Columbia School of Journalism (USA)

• Goldsmiths, University of London (UK)

• University of Amsterdam (Netherlands)

• UBC & McGill University (Canada)

You may need to take exams like TOEFL/IELTS and submit a strong portfolio or writing samples.

Conclusion

Mass Communication and Media is a powerful stream for creative minds who want to inform, influence, or entertain audiences across platforms. From newsroom reporting and film-making to brand storytelling and social media strategy, the possibilities are endless.

If you believe in the power of words, visuals, and messages, this field can help you shape public opinion, tell meaningful stories, and make a lasting impact.

Whether you dream of being a journalist, filmmaker, digital creator, or brand communicator—the media world is ready for your voice.