• Course Description:

BBA is a three-year undergraduate degree program that provides students with foundational knowledge in business management, leadership, and entrepreneurship. The course is designed to equip students with practical skills in business operations, finance, marketing, human resources, and strategic management. It prepares students to take up managerial roles or pursue higher studies like MBA.

Course Objectives:

• To develop business and management skills.

• To build leadership and decision-making abilities.

• To provide understanding of business ethics and corporate responsibility.

• To prepare students for entrepreneurship and global business environments.

•     Eligibility Criteria:

  • 10+2 (any stream: Science, Commerce, or Arts) from a recognized board.

  • Minimum 50% aggregate marks (may vary by institution).

  • Some universities conduct entrance exams or interviews.

Syllabus / Modules:

Semester 1:

• Principles of Management

• Financial Accounting

• Microeconomics

• Business Mathematics

• Business Communication

• Computer Fundamentals

Semester 2:

• Organizational Behaviour

• Macroeconomics

• Business Statistics

• Marketing Management

• Environmental Studies

• Business Law

Semester 3:

• Human Resource Management

• Financial Management

• Production & Operations Management

• Management Information Systems

• Business Ethics & Corporate Governance

• Research Methodology

Semester 4:

• Consumer Behaviour

• Strategic Management

• E-Business

• Company Law

• Financial Markets & Institutions

• Entrepreneurship Development

Semester 5:

• International Business

• Digital Marketing

• Project Management

• Elective I (e.g., Banking & Insurance)

• Elective II (e.g., Retail Management)

• Summer Internship Report

Semester 6:

• Business Policy & Strategy

• Elective III (e.g., Supply Chain Management)

• Elective IV (e.g., Investment Analysis)

• Dissertation / Project Work

• Viva Voce

Career Opportunities After BBA:

• Business Analyst

• Marketing Executive

• HR Manager

• Financial Analyst

• Entrepreneur

• Sales Executive

• Operations Manager

• Higher Education: MBA, PGDM, etc.